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Our Mission.

This site was built by a 19-year-old (now 22) with the goal of making sustainability more affordable and attainable for everyone. And help support environmental nonprofits through give-back programs.

About us

Aidan Riehl (Founder)
Aidan started Ecoternatives at 19 in Hawai'i, where he's witnessed the first-hand effects of plastic pollution & short-sighted corporations his whole life.

From there, he spent almost every day for 2 years figuring out how to build the world's most affordable eco store, as he was so frustrated with how expensive current sustainable products were.

He thought, if eco stores really want to make such a big impact on the world, why would they charge so much for their products? He used his economics & entrepreneurship degree to do something about it.

Aidan also wants to help people see that everything we consume has an impact on something, somewhere. Even if they may not see it. 

Our Principles

To Make Ecoproducts as afforable as We Sustainably Could

We believe that in order for sustainability to be truly mainstream, it has to be competitvely priced to all the eco-unfriendly products. In order to do this, we need to charge less for our products, and in turn make less money. 

To Always Be Environmentalists First

Our entire team has a thorough environmental background. Whenever we're coming up with a new business idea or product we will always ask ourselves first: "What choice would the Earth make?", and never: "What will make us the most $". We will never promote greenwashed products, and will always use the best practices behind closed doors. 

To Provide Value Through Education

We believe one of the best ways to create change is to educate ourself and others. This is why we try to educate our customers and audience through our product descriptions. In the future we hope to put on educational events & beach clean ups!

To Build A Community

we're not unwavering business owners, but your partners in creating a more sustainable and just world. As we grow, we hope to create programs that will build a strong Ecoternatives community. We love to get to know our customers, and we love when our customers get to know us!

To Create an Outstanding Experience

We wouldn't be where we are without amazing humans like you. To say thank you we do what we can to deliver happiness, surprise customers with free products, and provide as much value as we can.